Tips on Practice Management

Practice Management For Dentists – Why Your Patients Leave

I just finished reading an article in an old issue of Dental Economics regarding building trust in your patients. The article cited a survey of 1000 consumers in which 25% of the respondents said they stopped seeing a physician due to communication problems. You say, “But I talk to my patients all the time, my communication with them is great!” Okay, point taken, but we have to remember,... [Read More]

Make ‘Word of Mouth’ an Important Piece of Your Dental Practice Marketing Strategy

Word Of Mouth marketing is growing in popularity. Over 43% of U.S. Executives cite word of mouth as a top strategy for the coming year. Notice the functional word in the above sentence is STRATEGY. Word of mouth is not a one time effort, single promotion, or even a project. Its an all-encompassing strategy that makes word of mouth a daily conscious piece of your practice marketing strategy. The key... [Read More]

Here’s What’s Missing in Dental Practice Marketing – Part 1

Here are 2 Variables that are missing from most dental marketing strategies (or lack thereof). And hearing from frustrated Dentists, who have tried marketing in one form or another, or have been consulted by companies, the problem lies in one of the following 2 things: 1) Most dental ads, direct mail and marketing strategies target a very specific part of the population: those that are either in pain,... [Read More]

Dental Practice Marketing – Creating Direct Response Advertising

In direct response advertising, there are 4 things (Acronym AIDA) you should consider both when putting a piece together, or planning your method for handling the response. I’ll take you through these 4 steps, and cover both the design, and response considerations. A = Attention Design: This is the first thing you need to get when someone looks at your direct response piece. THis is why the Headline... [Read More]

Marketing Your Dental Practice in a Recession

During the boom times we had before the crash, patients weren’t as thoughtful about spending their money. They were happy everything was going well and even if they went into debt, they felt confident they could pay it off. Well obviously, things are different now. There is too much doom and gloom from the media. In reality, people are STILL buying…they are just being more thoughtful about... [Read More]

Things to Consider When Buying a Dental Practice

Your first priority as a dentist is to provide the most professional and effective treatment possible to your patients.. To do that, you must keep up with the latest technical advancements. Of nearly equal importance is a working knowledge of the business aspects of the practice. Whether you are considering starting a new practice, buying a practice, or becoming a partner in one that already exists,... [Read More]

Pay for Performance Print Advertising Takes over Dental Practice Marketing

Traditional print advertising may eventually be supplanted by an innovative, pay-for-performance dental practice marketing program. A recent development in the dental practice marketing arena, it may revolutionize not only the dental industry, but may lead to similar programs in other service industries. The dental practice marketing program, while specifically designed to generate dental clients,... [Read More]

How to Increase Your Business (Medical-Dental Practice) Value?

Many dental or medical practices, when they are sold, are sold as an asset sale rather than as a “going concern”. Commercially, this means that practice owners fail to harvest the true value of their business, and don’t get an optimal return for their years of labour. Results, especially for one and tow man businesses are a disappointing two times EBITDA or less. But there is a way... [Read More]

Twitter Tweets about Dental Practice Management as of October 8, 2009

anna_brachold: Dental Practice Management Act: Dr. Phillip Stein Gives You the Ways of How to Get the Beautiful Smile That You’ve … http://ow.ly/15TFHa 2009-10-08 17:49:42 · Reply · View dentalsoul: Watch for updates on dental jobs, tips on practice management and more. 2009-10-07 02:56:02 · Reply · View carlg_ets: Dental Economics-Dental News –... [Read More]

7 Things Keeping You From Having the Dental Practice of Your Dreams

I am often asked by dentists, “What can I do to make my dental practice more profitable and stress-free?” So, here are my top 7 answers for all of you to take action on ASAP. Being Too Nice With Your Team – Honestly, this is the number one thing that I did poorly in the first few years of practice ownership. I am still WAY too nice, but I have discovered a couple of secrets to protect... [Read More]