Here are 2 Variables that are missing from most dental marketing strategies (or lack thereof). And hearing from frustrated Dentists, who have tried marketing in one form or another, or have been consulted by companies, the problem lies in one of the following 2 things:

1) Most dental ads, direct mail and marketing strategies target a very specific part of the population: those that are either in pain, or don’t have a dentist (or more accurately, they are just thrown at random).

That’s a very small fraction of the market. Sometimes people are looking for a dentist but not right now.

Maybe they have a falling out with their current one

Maybe the one that they have now doesn’t provide what they want.

Maybe the timing isn’t right.

Either way, only about 1-10% of the people that are actually interested in dental work would respond immediately

That leaves people that are interested, but they just need a little more nudging. Or they just need a little more time. Maybe they need to have their desires and motivations built up to come in to your office.

That is an extra 10-40% right there.

Prospective new patients need to be put into a pipeline. They were interested enough to look at your ad, so guide them through the process.

2) Type of ad or marketing doesn’t pose much of a solution to a would be patient.

They see your bio, some technical jargon and some other tid bits. But does it really tackle some of the fundamental issues they are having?

And are you actually presenting an offer to them with a call to action? They need to be guided EVERY step of the way from the time they see your ad to book to coming in to upsold to higher fee service

And what about the objections? what about the reasons that even though they want what you have to offer, they just don’t budge.

Paul Speziale is a dental business growth expert and author specializing in highly competitive and recessionary markets.

You can grab your free guide: “The 8 Critical Things You Need to Know about Marketing Your Dental Business” here: http://www.DoubleYourPatients.com Solely Dedicated to Growing Your Dental Business

Author: Paul Speziale
Article Source: EzineArticles.com
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